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In the Press
Tap to the Future: Understanding in-app advertising
IAB UK
How can brands best tap into the fast growing market of in-app advertising? Neil Bruce, Senior Director of Business Deve…
In the Press
What hypercasual mobile game publishers look for in developers
GamesIndustry.biz
Hypercasual games exploded onto the scene three years ago, growing into one of the largest mobile gaming categories in t…
In the Press
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web
AdExchanger
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’…
In the Press
Hyper-casual trends to follow (and not to follow)
Gamasutra
Take a look at snapshots of the top 100 charts from the past year and you’ll see clear trends of games that made it. B…
In the Press
Supersonic launches transparent and automated self-serve platform for hyper-casual developers
Gamasutra
Leading hyper-casual game developer and publisher Supersonic Studios, owned by mobile marketing company ironSource, anno…
In the Press
How we turn good games into great games
Gamasutra
The benefit of working for a hyper-casual mobile game publisher is that I see hundreds of games on a weekly basis, and g…
In the Press
In-App Bidding Accelerates On Facebook’s Audience Network
AdExchanger
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishe…
In the Press
Facebook Audience Network: Apps Using Bidding Up 7x From 2019
AdWeek
Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven…
In the Press
ironSource Expects 70% of Its Mediation Traffic To Run Through In-App Bidding by End of Year
MarTech Series
Leading mobile marketing company ironSource today announced impressive growth and developments in its in-app bidding pla…
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