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In the Press
Q&A: ironSource's Cross-Promotion Solution
The Gaming Economy
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-pla…
In the Press
Why monetization and marketing need to work closer together
VentureBeat
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theore…
In the Press
Subscription vs Ads: Predictions For Gaming
International Business Times
The ad vs subscription model is a hotly-debated and highly-tested model in the digital world. Netflix has nailed it.
In the Press
ironSource makes it easier for app developers to launch cross promotion campaigns
Business of Apps
ironSource, the mobile monetisation company, has just launched a new cross promotion solution which should make it easie…
In the Press
ironSource launches cross-promotion solution for mobile ads
PocketGamer.biz
Digital advertising firm IronSource has launched a new solution that allows mobile developers to utilise an advertisemen…
In the Press
ironSource introduces cross promotion solution simplifies campaigning for mobile developers
MarTech Advisor
Solution Provides a Dedicated Ad Network for Cross Promotion, Empowering Developers to Leverage the Full Benefits of an …
In the Press
What Mary Meeker’s latest report says about the mobile games industry in 2019 and why it matters
Business of Apps
Mary Meeker just delivered her highly-anticipated annual Internet Trends Report for the Code Conference gathering in Cal…
In the Press
How to monetise your IAP-based game with ads
PocketGamer.biz
It’s no longer a matter of “should” you include ads into your IAP game but it’s “how” you should incorporate…
In the Press
Making sense of Apple's cross-screen move
Mobile Marketing Magazine
Dan Greenberg, chief creative officer at ironSource, considers the implications of Apple’s latest OS updates for the m…
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