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CVC Funds acquires $400m minority stake in ironSource
GamesIndustry.biz
Private equity firm CVC Funds has splashed out $400 million to acquire a minority stake in mobile marketing company iron…
In the Press
CVC to Invest Over $400 Million in Israel's ironSource
The New York Times
British private equity firm CVC will buy a minority stake in Israeli advertising technology firm ironSource for more tha…
In the Press
Mobile marketer ironSource gets $400 million investment from CVC Funds
VentureBeat
CVC Funds has invested $400 million in mobile marketing firm ironSource to boost both organic and inorganic growth in th…
In the Press
Cross promotion solutions for mobile: the pros and cons
Business of Apps
Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new custome…
In the Press
Nom Cat reaches #1 in the app store with the help of ironSource
Mobile Marketing Magazine
When Lucky Kat Studios decided to create a game inspired by Super Nintendo’s game design and cats, they had an extreme…
In the Press
Understanding Player Psychology: The 4 Types of Rewarded Video Users
GameDaily.biz
Successful games must satisfy a wide range of users, each with diverse values, needs and desires. To speak to all audien…
In the Press
Discover the optimal ad unit combination
PocketGamer.biz
As the choice of ad units and their features continues to grow and develop, creating an ad logic that works best for you…
In the Press
Mobile gaming is a $68.5 billion global business, and investors are buying in
TechCrunch
By the end of 2019, the global gaming market is estimated to be worth $152 billion, with 45% of that, $68.5 billion, com…
In the Press
Q&A: ironSource's Cross-Promotion Solution
The Gaming Economy
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-pla…
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