In the Press
2020 might just be the year apps finally start to embrace real-time auctions
Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem.
In the Press
ironSource launches LevelPlay in-app bidding solution
Mobile Marketing Magazine
App monetization firm ironSource has launched its in-app bidding solution, LevelPlay. It's the equivalent of a header b…
In the Press
ironSource releases automated adtech LevelPlay so game devs can earn more with less work
Already in use by the likes of Playgendary, Ilyon and Gismart, LevelPlay enables developers to optimise the value of the…
Press Release
ironSource Launches In-App Bidding Solution, LevelPlay
LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to …
In the Press
ironSource launches LevelPlay tool to monetize mobile apps and games
LevelPlay is an in-app bidding solution. It offers developers significant operational, financial, and technological enha…
In the Press
Why have hyper-casual games replaced gacha in Japan?
In 1999 — some 20 years before the birth of Apple’s App Store when mobile phone owners in the West could only play S…
In the Press
Mobile In-Game Advertising
With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are …
In the Press
Apple Arcade: The ‘Boutique’ Of Mobile Games, But Ongoing Innovation Is An Issue
Apple unveiled Arcade, a $5/month subscription for mobile games, just over a month ago. We’ve now had some time to eva…
Press Release
CVC Funds to Partner with ironSource
Leading mobile marketing company ironSource announced today that CVC Funds have agreed to acquire a minority stake for o…
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