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In the Press
Discover the optimal ad unit combination
PocketGamer.biz
As the choice of ad units and their features continues to grow and develop, creating an ad logic that works best for you…
In the Press
Mobile gaming is a $68.5 billion global business, and investors are buying in
TechCrunch
By the end of 2019, the global gaming market is estimated to be worth $152 billion, with 45% of that, $68.5 billion, com…
In the Press
Q&A: ironSource's Cross-Promotion Solution
The Gaming Economy
Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-pla…
In the Press
Why monetization and marketing need to work closer together
VentureBeat
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theore…
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In the Press
Subscription vs Ads: Predictions For Gaming
International Business Times
The ad vs subscription model is a hotly-debated and highly-tested model in the digital world. Netflix has nailed it.
Press Release
ironSource Pioneers Supply Chain Safety for Brands with App-ads.txt
Billions of impressions driven through verified app publishers in fight against ad fraud.
Press Release
ironSource Launches Revolutionary Cross Promotion Solution for Mobile Game Developers
Solution provides a dedicated ad network for cross promotion, empowering developers to leverage the full benefits of an …
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