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PGC Digital: Why a waterfall setup will help maximise revenue
PocketGamer.biz
The best way to maximise revenue in mobile games is via a waterfall setup that ranks networks by their performance on ke…
In the Press
PGC Digital: It's the"best time to launch" as a hyper-casual, says IronSource director
PocketGamer.biz
It's the "best time to launch" a hyper-casual mobile game, according to ironSource director of strategic partnerships Yu…
In the Press
The new ASO: part of your UA funnel
Business of Apps
Today, app discovery has changed fundamentally from where it was just a few years ago. Users are discovering new apps ba…
In the Press
Pandemic has led to spikes in mobile gaming, says ironSource
GamesIndustry.biz
Gaming appears to have received a short-term boost due to the global pandemic. App monetization and ad firm ironSource o…
Press Release
ironSource Pushes Increased Transparency with IAB Tech Lab’s Open Measurement Certification
Leading mobile monetization and marketing company ironSource was granted the IAB Tech Lab certification for Open Measure…
In the Press
The impact of rewarded video on wider game metrics
Business of Apps
Unlike interstitial or banner ads, which act as a layer on top or in between the in-game experience, rewarded ads functi…
In the Press
How Games Make Money: Omer Kaplan on ads and hypercasual games
VentureBeat
Whenever someone asks me about what I do for a living, I tell them that I write about games and how people make money fr…
In the Press
Building a culture of radical trust is the key to creativity, according to this CEO. Here are 4 ways to foster it.
Business Insider
It's not uncommon for leaders to claim well-built teams, products, and business units originated from people who took th…
In the Press
ironSource launches ad-based game studio Supersonic Games
VentureBeat
ironSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going i…
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